Your tiny
beauty lab
in your pocket.
Create beginner-friendly beauty formulas for free. When you're ready to make more, unlock the full Formula Lab and build across the beauty shelf.
Mix something delicious.
Pick a product, pick a vibe, hit generate. We'll do the chemistry.
These categories are available in the full Formula Lab. See what unlocks →
Your formula will appear here — complete with ingredient breakdown & step-by-step recipe.
Free is where you start. Full Formula Lab is where you keep building.
See what opens up when you're ready to go beyond the starter lab.
You're here now
- Starter formula creation
- Basic product categories
- Beginner formulation guidance
- Free recipe & formula inspiration
- Basic troubleshooting
The whole studio
- Everything in Free
- Expanded beauty product categories
- More formula possibilities
- More customization & product-development options
- Formula Planner & Tracker companion app
- Formula version tracking
- Batch testing tracker
- Ingredient change tracking
- Formula comparison
- Test batch review
- Cost & pricing tools
- Final formula record
- Downloadable Formulation Planner & Testing Tracker workbook
Viral recipes everyone's making.
Tap any card to open the full beginner recipe — ingredients & step-by-step.
Beginner
Formulation Basics
The exact 20-minute lesson our Premium students start with. By the end, you'll understand why formulas work — not just how to follow them.
⏱ 20 min • 5 chapters • free forever
- 1What actually goes into a beauty product
- 2The 3 ingredient categories you must know
- 3How to balance oils, butters & waters
- 4Reading any recipe like a pro
- 5Your first safe-to-use formula
- + 47 lessons in the full Academy
Stuck? We've got you.
Beginner troubleshooting, instant answers. No more crying over a grainy batch.
- Why does my emulsion separate after 24h? Premium
- How do I balance pH for actives? Premium
- Preservative not playing nice with my fragrance Premium
- Cloudiness in my serum overnight Premium
+ 412 expert answers in the full database — including pH, preservation & emulsion science.
Your free lab is just the beginning.
Unlock the full Formula Lab to create across more of the beauty shelf.
Luxury Face Serums
Hydration, glow, barrier-support and specialty serum ideas
Advanced Lip Care
Lip oils, masks, treatments and specialty lip formulas
Hair + Scalp Formulas
Hair oils, creams and scalp-focused product ideas
Face + Body Care
Masks, moisturizers, lotions and more
Don't just create a formula. Develop it.
The full Formula Lab includes a companion Formula Planner & Tracker designed to help you move from product idea to tested, refined formula.
Plus the downloadable Formulation Planner & Testing Tracker workbook.
Turn your starter lab into a
full product-development workspace.
Create across more beauty categories, then plan, test, compare, cost and refine what you make with the full Formula Lab system.
- Formula Lab Beauty Product Studio
Create more beauty product formulas.
- Formula Planner & Tracker App
Plan products, track versions, test batches, compare results and finalize winners.
- Formulation Planner & Testing Workbook
A printable companion for documenting your formulation process.
Keep creating beyond the free lab.
"I made my first lip gloss in 4 minutes and screamed." — @beautybylena